This was my first time creating a video for IndieGoGo. I participated in most aspects of it, from writing to shooting, and then editing. I feel as though I have a decent understanding of the process from start to finish. It was interesting to consider all the different approaches. Some people choose to go with the staff/crew interview approach, others a trailer, some serious, some funny, etc. We decided to go the route of humor and staff interviews. Our intention was to get across the point of why we needed the funding, but not with a serious tone in order to avoid looking desperate or whiny. There is an aspect of humor that includes a sense of confidence that needed to be conveyed in order to make it seem like we had a worthy cause that we believed to be important. For some reason during the production of it I assumed it required far less planning than it actually did. Luckily I was working part of a team and we worked together to plan and shoot. It was a good lesson on planning and the art of good humor. Jokes are really hit-or-miss and we worked hard to find that balance. As an editor it also posed a challenge to correctly represent the humor.
Overall it was a great learning experience that I hope to use for my projects in the future.
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