Tuesday, October 15, 2013

Kickstarter

I've been paired up with Jillian to work on the Kickstarter fundraiser and that is what I mainly focused on for the first week of October. I did some research on Kickstarter that analyzed the most successful campaigns and how they succeeded. I learned a lot. Here are some of the most helpful articles if you're interested:

http://garrettgibbons.com/successful-kickstarter-campaigns/

http://www.kickstarter.com/blog/trends-in-pricing-and-duration

http://trulyfreefilm.hopeforfilm.com/2010/02/miao-wang-on-the-secrets-of-her-kickstarter-success.html

I found out that there are "sweet spots" for incentives, meaning donation amounts that are the most popular among supporters. The sweet spots for our goal level are $10, $25, and $50. In our Skype interview about incentives Jillian and I made sure to pay special attention to these sweet spots.

I'm ready to get started with Kickstarter and start getting funding!


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